SE Café Owner Overcomes Coffee Industry Barriers

By James Hill, Portland Community College

The fair trade coffee industry isn’t always fair to small farmers like Hector Mejía Zamora and his family.

The owner of SE Portland’s Café Zamora has made coffee growing and roasting his life. He grew up working on a small Guatemalan farm owned by his late father where he harvested beans and sold them to suppliers. 

He knows first-hand how hard it is for smaller farms like theirs to break into a coffee market, which can result in them being stuck in a cycle of poverty.

Following in the footsteps of his mother and other members of his family who immigrated to the US for a better life, Zamora was asked by his family to immigrate as well. 

The goal was to get an education focused on business and change that cycle by growing their brand. In addition, he could support small coffee farmers and their employees, not only in Guatemala, but throughout the industry.

To get started on his business path, Zamora’s oldest brother José recommended that he enroll at Portland Community College (PCC) after he immigrated to Portland. 

His brother had studied at a community college when he had moved to the US and enjoyed the wide range of classes and quality of instruction. Zamora learned from him that a community college is an easy and affordable way for him to transfer to a four-year university.

He enrolled at PCC in 2014 and passed the English for Speakers of Other Languages (ESOL) test. This catapulted him into 100-level writing and reading courses. These allowed him to attend business classes with confidence and learn how to create and grow a coffee roasting company.

“It was an interesting experience,” recalled Zamora. “It was very diverse and I got to know people from all over the world. Speaking my mind with no fear of how it sounded to people was very helpful. The college was a door to a new progressive world.”

He purchased a bicycle from Goodwill for $15 and fixed it up so he could travel the city and get to his job at a fast food restaurant cooking hamburgers. Nine months later, he transitioned to a job as a washer in an optical lab.

“Soon, I was able to buy a car and started driving for Lyft,” he said. “I met a wonderful lady who, after hearing my story about my dream of distributing my coffee in the US, helped me to get in touch with a local roaster who later introduced me to a Guatemalan roaster.”

He used his business training at PCC to make a deal with that Guatemalan roaster to sell green beans from his family farm and eventually to others. This eventually led Zamora to find an opportunity to open a store in SE Portland where he could sell his roasted beans and coffee, locally.

“I then met another passenger, who after hearing my desire of opening a coffeeshop, told me that there used to be a coffeeshop at a building he owns, and if I was interested in checking it out,” said Zamora, so he jumped at the opportunity. 

“We went to the building that same day instead of going to his house to drop him off. And while being there, I realized that there also was the equipment to open a cafe,” he added.

On May 15, 2019, Cafe Zamora was born. Zamora is now building the business to accomplish his father’s dream of selling high-quality coffee directly to the consumer while assisting his fellow small farmers. 

He credits PCC for opening that door to the opportunity to achieve his dream of building his family’s coffee business.

“After a year on business, and while dealing with a pandemic, the foundation of my business is getting stronger,” said Zamora, who had to shutter his cafe for 40 days due to COVID-19 in March 2020. 

“Many challenges have come already, and surely, many more will come. The growth has been significant, and the purpose and the vision of what the coffee we serve can be for, has turned out to be more than what I originally imagined.”

Café Zamora owner Hector Mejía Zamora photo by Portland Community College

SE Café Owner Overcomes Coffee Industry Barriers

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