New Seasons’ New Owners

By Midge Pierce

Since New Seasons announced its sale under Good Food Holdings to South Korean E-mart, reactions at both the Hawthorne and Sellwood stores ranged from shrugs, to chagrins to “It will be business as usual.” 

Employees, informed just hours before the news went viral, were assured jobs were secure, or, as one indicated, at least for the short-term. Management issued statements that it will continue as “your friendly neighborhood grocer” independently operated with 10% of proceeds going to local nonprofits to maintain its B corporation status. 

SE Portlanders, who have seen many groceries come and go in recent years, will soon count Green Zebra on Division at 50th as another option, like H-Mart on Belmont. 

Green Zebra, with 7,000 square feet on the first floor of a newly-built 126-unit apartment building, will feature fresh foods, a salad bar, grab ‘n go options and deliveries – a service currently dominated by Amazon’s Whole Foods. Opening is slated for early this year.

New Seasons’ New Owners

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