Get in the Loop

By Kris McDowell

You may have noticed some light blue boxes popping up at Fred Meyer in the last few weeks and displays/signs inside the stores. Both are part of a program from the global reuse platform, Loop, to help reduce waste created by packaging through a reuse stream rather than a recycling stream.

Loop partners with brands and retailers to shift from a disposable to a durable supply chain which enables consumers to responsibly shop for a wide variety of commonly used products. In addition to the US, Loop is operating in France, the UK, Canada and Japan and will be launching in Australia later this year.

Kroger, the parent company of Fred Meyer, is the first US grocery retailer to launch Loop in select Fred Meyer stores (25 in the Portland metro). Kroger’s head of sustainability, Lisa Zwack, said, “Kroger’s commitment to embrace innovation on our path to Zero Hunger | Zero Waste aligns perfectly with Loops’s mission to create a convenient circular packaging solution for consumers.”

On the eastside of Portland, the NE Weidler St., NE Glisan St. and SE Hawthorne Blvd. stores offer an assortment of leading brands in Loop packaging grouped together. 

Look for the Loop display inside the stores with products in containers that have been redesigned to be waste free. The refillable, reusable containers contain products from brands like Clorox, Gerber, Nature’s Path, Simple Truth, Seventh Generation and more. More brands and products are being added on an ongoing basis, a listing of which can be found at

Once the products have been used, customers bring the empty containers back to the store and drop them off in the store’s Loop collection bin. Customers are charged a small packaging deposit upon purchase, which is fully refunded via the Loop Deposit app ( once the package is returned. 

The empty packaging is collected by Loop in their blue boxes, cleaned and made ready for reuse again and again. They work hand in hand with industry leaders including Ecolab to guarantee the highest standards of safety at every stage.

Loop is yet another way for Portlanders to keep material from filling landfills, complementing our blue rolling bins and services like Ridwell. 

Get in the Loop

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